Complex Development of Tourism Industry

The course examines the features, factors and patterns of development of the world tourism industry, theoretical aspects of tourism destination management, features of tourism development in the Soviet Union and modern Russia
19 lessons with assignments
Free schedule
Learning via chatbot
Certificate of completion
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About the course
This course offers a comparative look at the world travel market, stressing the specific factors of mass tourism development in the world and the competitiveness of Russia as a destination at the world tourism market. The factors and laws that determine the formation of the world tourism industry are studied. At the same time there is a comparison of the specific features of tourism development in the Soviet Union and in contemporary Russia (theories, frameworks and approaches).
UNECON
Saint Petersburg State University of Economics
There is an examination of the theoretical and methodological approaches to the tourism’s role in economic development of a country, tourism development at the time of an economic slowdown, stressing the specific features ecological and socio-cultural impacts of tourism. Some theoretical aspects of tourism management and tourism planning are depicted. Tourism and hospitality business in Russia and its peculiarities are also studied.

Target audience

The course is intended for bachelors and masters studying in the areas of tourism and hospitality, as well as for anyone interested in the development of the service sector, tourism and hospitality, the peculiarities of tourism development in Russia.


To complete the course, knowledge of the theoretical foundations of management, marketing and economics is required. Please note: for this course you will need an intermediate level of English or above

What will you learn

  • Take into account the multiplier effect, economiс, ecological and socio-cultural factors of tourism development in the destination
  • Draw up a large-scale plan for the development of the destination
  • Analyze the current situation with the development of tourism in the destination
  • Propose projects for the development of tourism in the territory, taking into account the target segment
Author
Victoria Orlovskaya
PhD, lecturer, UNECON

Course program
Module 1. Theoretical basis of tourism development research
  • Tourism — an economic and social phenomenon (Part 1)
  • Tourism — an economic and social phenomenon (Part 2)
  • Long-term outlook of tourism development
  • Basic ideas of tourism planning
  • Why does a destination have to be „managed“? (Part 1)
  • Why does a destination have to be „managed“? (Part 2)
Module 2. Tourism’s role in economic development of a country
  • Multiplier effect in tourism
  • Economic impacts of tourism
  • Characteristics of the tourism labor market
  • Socio-cultural impacts of tourism
  • Environmental impacts of tourism (Part 1)
  • Environmental impacts of tourism (Part 2)
Module 3. Specific features of tourism and hospitality business in Russia
  • History of tourism in Russia (Part 1)
  • History of tourism in Russia (Part 2)
  • Hospitality industry in Russia
  • Competitiveness of Russia as a destination at the world travel market
  • Paradoxes of tourism development in Russia (Part 1)
  • Paradoxes of tourism development in Russia (Part 2)
Module 4. Summary
Modern visual language
All lessons are shot in a modern studio, and graphics were created by designers
19 lessons
This is enough to cover the topic. Each lesson is made in the format of a longread with video lectures, text and graphic materials and links
Vivid and constructive speech
The author speaks simply and clearly, using catchy examples
Free schedule
There are no deadlines or due dates for homework assignments. Materials are available immediately, you can start learning through the chatbot at any time and return to the course when you have time
Support
Directly through the chatbot where you learn, you can request the help of technical support, which will promptly answer you.
Certificate
To get a certificate, you need to complete the assignments for the lessons
Lecture example
Complex Development of Tourism Industry
The course examines the features, factors and patterns of development of the world tourism industry, theoretical aspects of tourism destination management, features of tourism development in the Soviet Union and modern Russia

What will you get

  • 19 lessons with assignments in a chatbot
  • Author’s presentation: simple, clear and with interest in the subject
  • Free schedule: no deadlines and due dates for assignments
  • All materials are available immediately, you can start learning at a convenient time
  • Professional video and modern graphics
  • Quick contact with technical support
  • Certificate of Completion

What will you learn

  • Take into account the multiplier effect, economiс, ecological and socio-cultural factors of tourism development in the destination
  • Draw up a large-scale plan for the development of the destination
  • Analyze the current situation with the development of tourism in the destination
  • Propose projects for the development of tourism in the territory, taking into account the target segment
Sign up for the course for free. Learning will start in summer 2022
Choose a messenger in which it will be convenient for you to study or leave your email so you don't miss the news
available soon